The Vape Superstore in London E8 has been shortlisted for the Retail Space Award in the 2017 FX International Interior Design Awards. This flagship store is the first of a chain of retail outlets primarily located in the capital. Designed by Catherine White Interiors, the contemporary environment creates a welcoming ambience for customers. HERADESIGN® from Knauf AMF is installed as a large ceiling raft to enhance the modern interior and offer outstanding acoustic control.
Catherine White explains her vision for the interior and why HERADESIGN® was an integral part of the design: “The aim was to create a retail space that reflected the brand’s ethos. It was important to use natural materials where possible to produce a clean, organised, inviting interior. HERADESIGN® fitted the brief perfectly because it is a made from wood. I like how the woven texture evokes a subconscious feeling of nature. The ceiling raft was easy to install and we could affix the lighting and air conditioning with ease. The result is just what I wanted and the client is very happy.”
HERADESIGN® is a popular choice for architects and interior designers who want to produce a less processed, simpler aesthetic. Research shows that connection to the natural environment is shown to improve overall wellbeing. HERADESIGN® is manufactured from sustainable wood-wool sourced from PEFC and FSC certified forests. Its naturally textured surface offers a comfortable feeling helping occupants feel in touch with nature.
Natural materials also offer high performance characteristics that contribute to the comfort of a building. To help create a relaxed atmosphere for their customers, acoustic control was a necessity for the Superstore. HERADESIGN® has the highest rating for sound absorption and sound insulation to help protect customers from unwanted traffic noise.
In keeping with the clean aesthetic for the Vape Superstore, HERADESIGN® was specified in white. But HERADESIGN® can be produced in any colour to create a myriad of looks and interior themes, enabling true creative freedom.
Hung as a large ceiling raft, the individual HERADESIGN® planks are fitted together using a concealed grid to give an almost monolithic appearance. Ceiling services easily integrate with the raft. HERADESIGN® offers a number of hanging options: fitted as a suspended ceiling, hung as rafts or baffles, or directly onto walls or ceilings.
HERADESIGN® is manufactured to be long-lasting and has a 15-year guarantee. When the time comes, it can be recycled or disposed of without any detrimental impact on the environment.
If you want to create a retail space with a comfortable and welcoming ambience contact Knauf AMF at firstname.lastname@example.org or visit www.knaufamf.co.uk